Fractional CPO & CSO · Series A–C · Leicester, UK · Remote-first

Sree Durairaj Fractional CPO & CSO

One operator. Two executive seats. I run product and strategy for Series A–C startups — 20+ years shipping, amplified by AI, from £999/month. No £180K hire required.

Fractional CPO Fractional CSO AI-amplified
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₹2M Hogist Y1 revenue
+41% RippleAR conversion
10% Churn cut · Everlast

The Problem

You need a CPO and a CSO. You can’t hire both.

Product without a true owner

Roadmaps that drift. Features that don’t convert. No one senior enough to kill bad bets and force the critical path.

Two full-time seats you can’t fund

A CPO and a CSO can run £300K+ fully loaded. Series A–C rarely needs both full-time — you need focused judgment on the work that matters this quarter.

Strategy that dies in a deck

Market maps and board narratives with no owner in the building. Strategy without product execution is expensive theatre.

One fractional operator who owns product and strategy — AI-amplified so the output looks like a department, not a consultant.

What You Hire

Two executive seats. One operator.

01 Fractional CPO

Chief Product Officer

I own the product function end-to-end — discovery, roadmap, delivery, and the team that ships it. Embedded judgment, not slideware.

  • Product strategy & roadmap ownership
  • Discovery, research & prioritisation
  • Delivery systems (Agile / Shape Up)
  • Product team structure & hiring
  • Stakeholder & eng alignment
  • GTM coordination with commercial
02 Fractional CSO

Chief Strategy Officer

Where to play, how to win, and how it shows up in the product. Board-ready narrative with owners, dates, and metrics — then stay until it ships.

  • Corporate & growth strategy
  • Market, ICP & positioning
  • Competitive intelligence
  • Board reporting & investor narrative
  • Partnerships & ecosystem plays
  • Fundraising support & diligence prep

Every package can be scoped as CPO-led, CSO-led, or combined CPO + CSO — same operator, one commercial relationship.

Selected Work

Results that compound.

Hogist · Food Tech Co-Founder — 12 months
₹2M first-year revenue

Zero to 100+ vendors in 90 days

Two founders, a concept, zero market presence. Needed to prove demand before production code.

100+ vendors signed pre-MVP
₹0 customer acquisition cost
"Sree didn't just build a product — he built a business. The vendor network was his doing." — Co-founder, Hogist
Everlast Gyms · Fitness / SaaS Retainer — 8 months
10% churn reduction

Member experience redesign for a top-5 UK gym chain

High churn, slow onboarding, a member journey that felt like a spreadsheet. Make fitness feel personal again.

50% faster member onboarding
"He turned our member journey from a process into an experience. The numbers speak for themselves." — Head of Digital, Everlast Gyms
RippleAR · AR / Enterprise Project — 16 weeks
+41% conversion rate lift

AR product narrative that won Fortune 100 attention

Brilliant AR technology, no clear product-market fit. Convert demos into paying enterprise contracts.

1.9× visual attention vs video
"He took our tech demo and turned it into a product narrative that closed our biggest deal." — CEO, RippleAR

How It Works

Human judgment. AI leverage.

AI handles research, analysis, and documentation. I handle the decisions, relationships, and calls that actually move the business. One operator. Department-level output.

01

Discovery Sprint

Map the product landscape, find bottlenecks, lock the 3–5 metrics that matter. No fluff deliverables.

02

Strategy & Execution

AI accelerates the grunt work. I own judgment, alignment, and the decisions that can’t be automated.

03

Continuous Delivery

Weekly check-ins, async support, a live view of what’s moving. Progress you can see — not promises.

About

Two decades building products that matter.

I’m Sree Durairaj — a product and strategy executive at the intersection of technology, business, and human behaviour for 20 years.

Based in Leicester. Working remotely with companies across the UK, Europe, and beyond. I’ve led product at startups, scale-ups, and enterprise. Taken products from zero to millions in ARR. Navigated Series A through D. Built teams that outlasted my tenure.

I work fractionally because the best leadership is focused, not stretched. When you’re building something that matters, you need someone who’s been there — not someone reading from a playbook.

20+ Years in Product & Strategy
£50M+ Revenue Influenced
40+ Companies Advised

Point of View

How I think about the work.

01 — Roadmaps

Kill criteria first, features second

Every roadmap I write starts with "what are we willing to stop doing?" If you can't kill a feature when the data says stop, you don't have a strategy — you have a wish list with deadlines.

02 — Fractional

You're not buying hours, you're buying judgment

A full-time CPO costs £180K+ and takes 6 months to ramp. I've shipped 40+ products across food tech, SaaS, and enterprise AR. The pattern recognition is the product — not the calendar days.

03 — Execution

The strategy document isn't the strategy

Strategy is the next 3 decisions you make, not the 40-page deck. I ship a 90-day execution plan in week one. Founders who work with me don't get slide decks — they get shipped outcomes.

Investment

One seat, two disciplines — priced by depth.

CPO-led (product), CSO-led (strategy), or dual-seat (both) — same retainer structure. No hourly rates. No surprise invoices. Scoped to a 90-day outcome.

Catalyst

CPO advisory · CSO advisory · or both

£999 /month

Executive sparring for founders who need senior product and strategy judgment — without embedding days.

  • CPO or CSO focus (or blended)
  • 4 executive calls / month
  • AI-powered research & analysis
  • Async Slack support
  • Monthly decision memo
  • Board / investor deck review
Book a Call
Most Popular

Accelerator

Embedded CPO · Embedded CSO · dual-seat

£2,999 /month

2–3 days/week inside the business — own the product seat, the strategy seat, or both under one retainer.

  • Choose CPO, CSO, or CPO + CSO
  • 2–3 days / week embedded
  • Roadmap + growth plan ownership
  • Leadership team access
  • Board presentation support
  • Hiring & org design
Book a Call

Multiplier

Full dual-seat · CPO + CSO operating model

£4,999 /month

Near full-time product and strategy leadership. 4–5 days/week with an AI-augmented operating system.

  • Combined CPO + CSO mandate
  • 4–5 days / week embedded
  • Full product & strategy ownership
  • Investor & board relations
  • Competitive intelligence system
  • Transition & handoff management
Book a Call

How scope works: on the call we lock whether you need CPO-led, CSO-led, or dual-seat coverage — then map it to a 90-day outcome. 30-day trial on every package. No lock-in.

I'm the right fit if you…

  • Series A–C startup needing product or strategy leadership
  • Founder who wants a senior operator, not a consultant
  • Team with strong builders but no one owning the roadmap
  • Board asking for strategy you don't have time to write
  • Need someone who can ship, not just advise

Not the right fit if you…

  • Need a full-time employee (I'm fractional by design)
  • Want someone to build your team for you
  • Are pre-seed with no product-market fit signal
  • Need a consultant who delivers a deck and leaves
  • Are looking for cheap labour, not senior judgment
Series A · Series B · Series C · Food Tech · SaaS · Enterprise AR · Fitness · Remote-first

FAQ

Questions I hear a lot.

What's the difference between CPO and CSO?

CPO (Chief Product Officer) owns the product roadmap, user experience, and feature prioritisation. CSO (Chief Strategy Officer) owns competitive positioning, growth strategy, and market expansion. I do both — you pick which seat you need, or blend them.

How does the 30-day trial work?

Every package starts with a 30-day trial. We lock scope on the first call, execute for 30 days, then review together. If it's not working, you walk away with no lock-in. If it is, we continue on the same terms.

Can I switch between CPO and CSO mid-engagement?

Yes. The retainer is flexible — you can shift focus from product to strategy (or vice versa) as your needs change. We re-align on the next 90-day outcome together.

What's the AI-augmented operating system?

I use AI tools for research, competitive analysis, and pattern recognition — so you get executive-grade output faster. It's not a replacement for judgment, it's an amplifier. You get more analysis depth per pound than a traditional fractional hire.

Do you work with non-UK companies?

Yes. I'm based in Leicester, UK, but I work remotely with companies across Europe and beyond. Time zones are manageable, and async collaboration keeps things moving between calls.

Ready to fill the CPO or CSO seat?

Book a 25-minute call. We'll lock scope, map the 90-day outcome, and decide if Accelerator, Catalyst, or Multiplier is the right fit.

Book a Call

Contact

Need a CPO, a CSO, or both?

Tell me your stage, whether the gap is product, strategy, or dual-seat — and what good looks like in 90 days. I’ll reply with a clear recommendation on Catalyst, Accelerator, or Multiplier.

hello@sreedurairaj.com LinkedIn Leicester, UK · Remote-first · Typically replies within 24h