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Fractional CPO & CSO

Where Product Meets Strategy.

Delivering executive product and strategy leadership to ambitious companies — without the full-time overhead.

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The Case

Why fractional executive leadership works.

73%

of startups fail due to premature scaling — often from misaligned product and strategy

£180K+

average annual cost of a full-time C-suite hire — before equity, benefits, and onboarding

3-5×

faster decision-making with embedded executive leadership versus fragmented advisory

The most successful companies I work with don't need another meeting on the calendar. They need someone in the room who's done it before — someone who can bridge the gap between where they are and where they need to be.

Services

Two disciplines. One integrated approach.

01 Fractional CPO

Product Leadership

I embed with your team to own the product function end-to-end — from discovery through delivery. No hand-offs, no theory. Just someone who's built products that scaled.

  • Product strategy & roadmap
  • Discovery & user research
  • Team structure & hiring
  • Process design (Agile, Shape Up)
  • Stakeholder alignment
  • Go-to-market coordination
02 Fractional CSO

Strategy Leadership

Strategy without execution is fiction. I help you define where to play, how to win, and then I stay to make sure it actually happens. From board decks to boardrooms.

  • Corporate & growth strategy
  • Market analysis & positioning
  • Competitive intelligence
  • Board reporting & governance
  • Partnership development
  • Fundraising support

Selected Work

Results that compound.

SaaS Retainer — 8 months

Restructured product org for a Series B SaaS platform

The engineering team was shipping features nobody used. Sales and product were misaligned. Morale was dropping.

40% ARR increase
60% faster time-to-market
"Sree didn't just fix our product process — he changed how we think about building." — VP Engineering, Series B SaaS
Fintech Project-Based — 12 weeks

Defined go-to-market strategy for a fintech startup entering Europe

Strong product, strong team, zero European market presence. Needed to move fast without a local team.

3× user growth in 6 months
£2.4M new ARR pipeline
"He connected the dots between product and market in a way we hadn't seen before." — CEO, Fintech Startup
AI Startup Embedded — 6 months

Built the product function from zero for an AI-first company

Brilliant founders, incredible tech, no product discipline. Needed to scale while staying lean.

Series A closed successfully
5→18 team size growth
"Having Sree in the room gave our investors the confidence they needed." — Co-founder, AI Startup
Enterprise Retainer — 12 months

Led digital transformation for a mid-market enterprise

Legacy processes, siloed teams, and a board that wanted results yesterday. Classic enterprise chaos.

45% operational efficiency gain
£8M revenue from new digital channels
"He bridged the gap between our legacy systems and our digital ambitions." — CFO, Mid-Market Enterprise

About

Two decades of building products that matter.

I'm Sree Durairaj — a product and strategy executive who's spent the last 20 years at the intersection of technology, business, and human behaviour.

Based in Leicester, working remotely with companies across the UK, Europe, and beyond. I've led product teams at startups, scale-ups, and enterprise companies. I've taken products from zero to millions in ARR, navigated Series A through D funding rounds, and built teams that outlasted my tenure.

I work fractionally because I believe the best work happens when leadership is focused, not stretched. When you're building something that matters, you need someone who's been there — not someone reading from a playbook.

20+ Years in Product & Strategy
£50M+ Revenue Influenced
40+ Companies Advised
SD

Writing

Thinking out loud.

Jun 2025

Why Most Product Roadmaps Are Actually Feature Wishlists

The difference between a product roadmap and a feature backlog is the difference between strategy and a to-do list. Here's how to tell which one you're building.

Read Article →
May 2025

The Fractional Executive Model: Who It's For (And Who It's Not)

Fractional leadership isn't a cheaper alternative to hiring. It's a different operating model entirely. Here's when it works — and when you should just hire someone full-time.

Read Article →
Apr 2025

Strategy Without Execution Is Just a PowerPoint

I've seen a hundred strategy decks. The ones that fail share one thing in common: they were written to impress, not to execute. Here's what actually works.

Read Article →

Investment

Transparent by default.

Every engagement is scoped to your needs. These are starting points — we'll find the right fit together.

Advisory

£3,000 /month

Strategic guidance without the deep dive. Perfect for founders who need a thought partner, not a full-time operator.

  • 2 calls per month (60 min each)
  • Async strategy support
  • Board deck review
  • Monthly strategy memo
Get Started
Most Popular

Retainer

£5,500 /month

Dedicated product or strategy leadership. 2-3 days per week of embedded executive time.

  • 2-3 days per week
  • Leadership team access
  • Process & team building
  • Board presentation support
  • Hiring & org design
Get Started

Embedded

£8,000+ /month

Full integration with your team. 4-5 days per week. For companies in transition or rapid growth.

  • 4-5 days per week
  • Full team leadership
  • Strategic & operational ownership
  • Investor & board relations
  • Transition management
Get Started

All engagements include a 30-day trial period. If we're not the right fit, you don't pay.

Contact

Let's build something that matters.

Whether you need a fractional CPO, a strategic advisor, or just a second opinion on your roadmap — I'd love to hear from you.

hello@sreedurairaj.com LinkedIn